Tuesday, November 29, 2011

How to Get Your Letters Opened

!: How to Get Your Letters Opened

Think about last time you received a stack of letters. Which ones did you open first?

Was it the letters you knew were bills? Was it the letters which had advertising 'guff' plastered around the outside. Or was it the letters which looked like they were from a friend or colleague?

In this busy world, your letters are generally opened over a wastepaper basket.

So half the challenge is in getting the damn thing opened.

Yet what do many people send out? Mail which has their company name and address plastered all over it. Or worse still, mail with sticky labels on it. This sort of stuff usually spells "I am trying to sell you something."

And it tends to lower the percentage of people who actually open up your envelopes... and read them.

Consider the alternative.

A handwritten envelope arrives at your doorstep with nothing but the name and address of the sender.

You think: "I wonder who is writing to me?" and you rip into it.

On the top of a letter, there is a yellow post it note which says: "FIRSTNAME Friend, Read this. It's great"

When you peel off the post it note, there's a headline at the top which appeals directly to your needs.

Let's imagine your first child has just been born only a couple of weeks ago, and the headline says...

"Which of these mistakes are you making when feeding your baby?"...

You'd be hooked, right? You'd want to know more.

You see, you can have the best copy in the world. But if your envelope doesn't get opened... and peak the client's interest...then it doesn't matter.

So next time you send out a stack of letters, consider hiring someone to hand write the envelopes. Test it out and see how it works for you.

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You will notice many experienced direct marketing firms actually use a lot of 'teaser copy' on the outside of the letter to hook people's interest.

My thoughts on this are the more promotional your envelope, the less chance it will actually get delivered. Especially in business to business. Think about it. It needs to get past the mailroom, the secretary, and whatever else filters the incoming mail.

Another thing to remember here is these large direct marketing companies have the luxury of using a number of creative people... and sending out a myriad of tests.

If you test 45 different types of teaser copy, there's a good chance at least one will pull in a better response. However, my guess is the average business is not in that position. So the chances are a boring old hand written envelope will work better in 95% of cases.

What sort of difference could this little tip make to your next direct mail campaign? Truthfully, it could put thousands of dollars in your pocket.


How to Get Your Letters Opened

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Saturday, November 19, 2011

Another Tip For Success in Your Business

!: Another Tip For Success in Your Business

Some say that the secret to success is being in the right place at the right time. Some say that success comes to those who work smart. You can say that success comes with having drive or passion for a certain field. All of this is true, but I also believe that another way to be successful in the real estate business is to have the right mentor, the right business coach, knowledge, and action.

Some of the world's most successful business men and women all were, and still are being mentored by someone else. Their business coaches helped them strategically bring their business to the next level. Without the support of these mentors and coaches where would their business be today? Who knows?

I believe that one way to increase your income is to hire someone else to coach you on a particular subject. Of course, you're going to work hard and work smart along with the knowledge you gain, but at the end of the day you need that extra information and you can get it from someone else.

I am in the house flipping business. If I wanted to find more leads so that I can make more deals, I could hire someone to help me in the process. Sometimes other people know more than you do. Therefore it would be wise to be open minded to other people's ideas. A mentor and a business coach can give you the knowledge that you are lacking to buy more properties and step your business game up.

No one can become successful on their own. You will need a support team. There isn't one millionaire or billionaire for that matter that has ever gained their position single handedly. The support from their mentors, business coaches and staff has given them the success that many desire.

The moral of the story is if you want to take your business to new heights you can spend the time and money on education. Find someone to help you if you have reached a plateau. Go out there and get a business coach. Pick someone who has been successful in your business and milk them for their information. It will be well worth the investment. Work hard and work smart as well and your business will grow substantially.


Another Tip For Success in Your Business

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Thursday, November 10, 2011

10 Tips to Hire a Professional Calligrapher

!: 10 Tips to Hire a Professional Calligrapher

Weddings and calligraphy are an eternal match. Calligraphy is the key to leaving an impression of elegance for your most intimate celebration. Hiring a Professional Calligrapher is an important part of the planning for your perfect day.

Tip #1 - Decide if you want "nice" handwriting or a Professional Calligrapher.

An untrained person with "nice" handwriting may be able to write addresses, but a Professional Calligrapher has organizational skills that will make the process less stressful. If you're in a crucial budget crunch one way to save money is to use "nice" handwriting for your save-the-dates. You can sometimes negotiate with a Professional Calligrapher to do "handwriting" for the save-the-dates for a reduced rate.

Tip #2 - Determine if the Calligrapher you are considering is a trained calligrapher or do you just have "nice handwriting?"

There are persons who market themselves as a Calligrapher, but they are not trained or capable of writing in various styles. Sometimes you want just want "nice handwriting" -- but you need to know the difference from the beginning. Nice handwriting is not calligraphy! A trained calligrapher is an individual who has been trained in the "art" of calligraphy and has studied various styles. They are often able to adapt a calligraphy style to match your printed invitation. Printers often mix and match lettering styles. A Professional Calligrapher can usually create a style harmonious with your printed invitations.

Tip #3 - Research the style of Calligraphy you like.

One of most popular styles for weddings is Italic. The style is sleek with clean, clear slanted line. It is not as time intensive as other styles and therefore is not as expensive as styles, like Edwardian, which require dipping pens in bottles of ink. You can search the internet ideas. But a good Professional Calligrapher will have a site where you can see samples.

Tip #4 - Consider if you'd like to use colored ink on your invitations.

A Professional Calligrapher is comfortable working with different colored ink, as well as metallic gold and silver ink and/or markers. Depending on the quality of your invitation paper, a Professional Calligrapher will be able to do a test on the paper and can tell you if it is possible to do it.

Tip #5 - Consider the personality of your Professional Calligrapher.

The type of attitude a calligrapher has is a good clue or how they will work with you. If you get a cheerful "hello" you're off to a good start. Determine if the calligrapher is helpful or haughty? Some calligraphers are snobby. If you haven't worked with a calligrapher before they may be impatient. If a Professional Calligrapher sounds stressed out or are impatient that's a red flag! You've got enough stress already, so you need someone that's calm, cool, collected and, well, just plain nice!

Tip #6 - Weigh the rates of the several Professional Calligrapher for your project before making a decision.

Several factors should be taken into consideration besides the finance. Sometimes a cheap price is a red flag for inexperience or limited abilities. It is better to pay more money for a Professional Calligrapher that organized, easy-going and considerate than to hire someone, who may be cheaper but a stress-carrier.

Tip #7 - Hire a Professional Calligrapher who lives locally.

Hiring a Professional Calligrapher, who is convenient to your job or home, will keep you from getting caught in traffic and wasting time with shipping. A Professional Calligrapher, who lives nearby can meet with you for a consultation and any last minute changes or questions.

Tip #8 - Find out an estimated time needed to finish your project?

Calligraphers call this a "turn around time. The calligrapher should be able to give you an estimate or be willing to work with you if you're in a rush. Most calligraphers require a 3-4 week turn-around time because they're already working on projects. If you're in a rush, don't be surprised if they won't work with you.
A Professional Calligrapher who cares will work with you to figure out a way to work within your time frame. You should not have to pay for extra stress! Hire someone who cares about your project and about you as a human being!

Tip #9 - Begin your search for a Professional Calligrapher at least 3 months before your wedding date.

If you have less than three months, then you definitely want to hire an experienced Professional Calligrapher. Juggling a deadline and organizing the project can be accomplished with a Professional Calligrapher. A small project of 50 invitations or less have a "24 hour turnaround time" - but expect to pay a rush fee.

Tip #10 - Have a talking script ready when you speak to the calligrapher.

Here's an example:

Hello.
I'm Francesca.
My wedding is December 31st
I have 350 inner and outer envelopes to be addressed.
I need them completed by November 1st.
The envelopes are white.
I'd like the writing in brown ink.
I'd like the Italic style.
Where are you located?
What are your rates for this project?
Is there a different price for the inner envelopes?
Do you charge a rush fee?


10 Tips to Hire a Professional Calligrapher

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Wednesday, November 2, 2011

Envelope Budgeting - A Great Way to Get Out of Debt

!: Envelope Budgeting - A Great Way to Get Out of Debt

The fastest way to get debt free fast is to start an envelope budget. Also known as a money jar budget, this can change the way you deal with your finances.

The biggest problem with those who don't budget is overspending. Overspending happens in your variable part of your budget where you have all the breathing room. While you might not be able to do anything about loan payments, mortgage payments and other fixed expenses like your utility bills, you can control your spending.

A money jar budget can help you learn to spend with cash instead of living on credit and can help you get rid of debt as well. Not only does it teach you to live within your means but it can help you pay down your debt quickly.

You can use envelopes or jars for your budget and you need to stick to it. Consider grocery shopping once a week only and only visiting the bank machine once a week to use your ATM card just to take out the cash you need for the week.

Fill your envelopes or jars with your cash based on the variable budget you set for yourself and with the rest of your pay, split it between your fixed bills, paying down debt and your savings account. A great way to save is to allocate a percentage of your budget and have your bank directly transfer that amount on each payday to your savings account.

Another tip is to make your funds less available. Consider lowering your daily withdrawal rates or not using a debit card so that you will be living on cash and not spending so much. Get rid of your higher interest debts and if you choose to consolidate, be sure you don't run the old debts up again.

Budgeting will make a huge difference in your ability to save and have financial freedom. While it may today seem like it will be restricting to start living within a budget, there is long term gain that actually equals financial freedom.


Envelope Budgeting - A Great Way to Get Out of Debt

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